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Policy: EMP 2: Shopping Parades

The loss of any class ‘A’ use or D1 & D2 use on the ground floor of the Kingpost and London Road Parades will be strongly resisted.  Proposals for alternative uses will be expected to be accompanied by marketing information to demonstrate that the premises have been marketed for A1 -A5 use or D1 & D2 use for 18 months prior to application.  London Road and Kingpost Parades conform to the definition of “Local Shopping Parades” serving only the local area.  Many trips are made on foot as these Parades suffer severe parking problems.  These premises are small clusters of a few shops, often including only very local level services such as newsagent, small food store, café / hot food takeaway, launderette.

Kingpost and London Road Parades are continuing to play an important role in the retail hierarchy, particularly in terms of serving localised community needs.  There is an underlying recognition that these neighbourhood parades provide essential opportunities for day-to-day convenience shopping and service access and make an important contribution to maintaining ‘sustainable communities’. They provide accessible shopping facilities for local residents in particular, the elderly, disadvantaged and less mobile groups in the community, who may be less able to take advantage of the bulk shopping focus of major superstores.


Outside the shopping parades, Sainsbury's Supermarket is a major supplier of foodstuffs to the community and surrounding. This policy supports future A1 development on this site on the condition that any future development complies with parking requirements, visual height restrictions of the surrounding tree screens and due regard to trading impacts on the Parades.


Supporting Text:


The case studies serve to confirm a clear local policy focus on supporting the retention and ongoing viability of neighbourhood parades, with a diverse and complementary occupier mix, providing essential goods and services which are, in most cases, highly valued by the local communities they serve.

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